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Trade-fair staff · Fiera Milano Rho

Hostesses and stewards for your stand at EICMA

We select, train and coordinate the people who welcome your visitors at the international two-wheeler show. Bilingual teams, a product briefing, and a single point of contact for every day of the fair.

  • Teams available for the press and trade days alone
  • Tailored selection: height, languages, motorcycling experience
  • Written quote within 24 hours; contracts and paperwork on us
Request a quoteSee the available profiles
Welcome hostessesStand stewardsInterpreters EN · FR · ES · DEProduct promotersConference hostessesStand team leaderModelsTechnical support staffCloakroom serviceLead collectionWelcome hostessesStand stewardsInterpreters EN · FR · ES · DEProduct promotersConference hostessesStand team leaderModelsTechnical support staffCloakroom serviceLead collection

At a glance

The facts you need to decide in five minutes

The operational information exhibitors ask for most, without reading the whole site.

Exhibition venue
Fiera Milano, Rho — Pero (MI)
Typical show dates
First ten days of November
Recommended lead time
4–8 weeks before
Minimum manageable notice
72 hours, subject to availability
Languages covered
IT, EN, FR, ES, DE, PT, RU, ZH, AR
Contract form
Casual or fixed-term, handled by us

Why this service exists

The staff are the first thing a visitor sees of your brand

At the Milan motorcycle show a stand lives on flows: the press on day one, buyers and dealers on the trade days, the public over the weekend. Each phase calls for a different attitude, and the difference between a disorderly queue and a smooth visit is almost always made by whoever is standing in front of the bike.

EICMA Hostess is the dedicated showcase of OPEN S.r.l. — Stay Open, an events agency based in Rome and active across Italy, listed on the MePA public-administration marketplace. We handle selection, contracts, training and on-site coordination of stand staff: you get a team already briefed on your product, and we take care of all the administration.

We don’t supply “names from a list”. We build the team around your goal for the fair — collecting qualified leads, showcasing a new model, running test rides and waiting lists, interpreting a negotiation with a foreign distributor — and deliver it with a written brief, an agreed dress code and a single contact you can reach for the whole event.

How we work, step by step
Fiera Milano Rho, Milan
Fiera Milano Rho · Milan

15+

years of events and fairs

the OPEN S.r.l. team’s experience

1,200+

profiles on file

hostesses, stewards, promoters, interpreters

24h

for the written quote

on working days

9

languages covered

with level checked at interview

Services

Six modular services, one point of contact

Take them one at a time or combine them. The quote stays single, fixed and with no surprise items.

Welcome hostesses and stewards

The stand’s front desk: greeting, qualifying, directing.

The person who intercepts the visitor, works out in thirty seconds whether they are an enthusiast, a journalist or a potential dealer, and points them to the right member of your sales team. It’s the role that protects your salespeople’s time on the busiest days.

  • Welcome in Italian and English, other languages on request
  • Visitor qualifying against your priority list
  • Guest-list and private-invitation management
  • Continuous coverage with rotated breaks

Promoters and product specialists

Staff trained on the spec sheets who tell the bike’s story.

Sales-minded profiles, trained before the fair on your catalogue: engine sizes, trims, delivery times, differences from last year. They deliver the message you decided, in the words you approved.

  • Product briefing in a classroom or video call before opening
  • Agreed, memorised presentation script
  • Static demos, ride-in-the-saddle, queue management
  • Recording of recurring objections and a daily report

Interpreters and bilingual hostesses

Negotiations with foreign buyers and distributors, friction-free.

The Milan show is an international showcase: importers, distributors and trade press arrive from all over Europe and Asia. We provide business interpreters and hostesses whose language level is checked at interview, not self-declared.

  • English, French, Spanish, German, Portuguese, Russian, Chinese, Arabic
  • Negotiation interpreting at the stand and in meeting rooms
  • Language support at press conferences
  • Translation of product sheets and floor materials
See all services

Profiles

The people you can have on the stand

Each profile has a precise role on the stand. We propose a shortlist of candidates: you choose, and if one doesn’t convince you we replace it before confirmation.

Welcome hostess
Smile, posture, flow management

Welcome hostess

A neat, tidy profile, at ease with hundreds of people a day. Holds the same tone from the first hour to the last, and spots at a glance who deserves to be walked over to a salesperson.

  • Fluent Italian and English
  • Documented fair experience
  • Guest-list handling
  • Polished presence
Stand steward
Presence, order, felt security

Stand steward

A supervisory figure for large stands and displays with vehicles on show: keeps paths clear, protects the bikes from unwanted contact and steps in gracefully when weekend crowd pressure rises.

  • Flow and queue management
  • Care of displayed vehicles
  • Assistance for disabled visitors and families
  • Long shifts on your feet
Promoter / product specialist
Knows the bike and knows how to talk about it

Promoter / product specialist

Also selected for familiarity with the two-wheeler world. They study the spec sheet before opening and give the public a story consistent with the brand’s positioning.

  • Sales aptitude
  • Product recall
  • Stand public speaking
  • Motorcycling passion
All available profiles

Sectors

Exhibitors we work with

Each product category has different stand dynamics: the visitor changes, the right profile changes.

Manufacturers and importers

Large stands, a full range to cover, international press on the trade days. You need a numerous but tonally consistent team, with a dedicated team leader and interpreters.

Accessories, apparel and helmets

Product that gets touched and tried on: staff must handle sizes and fittings while keeping the area tidy even at the weekend peaks.

E-bikes, micromobility and parts

A mixed audience of enthusiasts and newcomers. The promoter must explain range, regulation and maintenance without jargon, in accessible language.

Services, insurance and finance

A declared goal: collecting qualified leads. Here the value is made by up-front qualifying and disciplined lead collection, not the number of badges scanned.

Media, publishing and community

Interview-area supervision, guest welcome, appointment scheduling and support for live broadcasts from the stand.

Racing teams and hospitality

Reserved areas, cloakroom, invitation management and welcome for partners and sponsors with a named list and access control.

Method

From the first message to the end-of-fair report

A tracked path with clear deadlines. You always know where we are and what’s needed from you.

  1. 1 · Briefing and goals

    A thirty-minute call: stand size, opening days, commercial goal, brand tone, languages needed. Out of it comes the real number of people you need, which is often different from what you had in mind.

  2. 2 · Written quote in 24 hours

    You get a document with profiles, headcount, hours, daily cost per role, any extras (travel, uniforms, overtime) and the total. No surprise line items on the invoice.

  3. 3 · Selection and shortlisting

    We send you a shortlist of candidates with photo, experience, languages and availability. You choose; if a profile doesn’t convince you we replace it before confirmation, no arguments.

  4. 4 · Contracts and paperwork

    Engagement, contracts, mandatory notifications, insurance cover and payments are on us. The exhibiting company receives a single invoice from OPEN S.r.l.

  5. 5 · Product training

    A briefing over video call or in person on your materials, with the script you want. The team arrives knowing the model names — they don’t learn them in front of the first visitor.

  6. 6 · Fair and continuous support

    Team leader on site, daily roll-call, immediate replacements in case of a hitch, and an OPEN contact reachable for the whole event.

  7. 7 · Report and close-out

    At the end of the event you receive the attendance statement, the file of collected contacts and a short note on what worked and what we would change for next edition.

Comparison

Structured agency, self-service portal or word of mouth?

There are three ways to staff a stand at the Milan motorcycle show. None is right in the absolute: what changes is the risk you take on and how much internal time you invest. This comparison lines up the criteria that really matter when the build is already paid for and the opening is ten days away.

Who selects the people

EICMA Hostess

Individual interview and verified work history for every proposed profile.

Alternative

Self-application on a portal, assessed on a photo and a form the candidate filled in.

Selection is the first filter on no-show risk.

Paperwork and contracts

EICMA Hostess

Contracts, mandatory notifications, insurance and payments handled by the agency.

Alternative

On the exhibiting company, which becomes the employer of each individual.

This is where a “cheap” engagement becomes expensive.

Cover in case of absence

EICMA Hostess

Guaranteed replacement, managed by the team leader, at no extra cost.

Alternative

A last-minute search on you, mid-fair.

A gap at the entrance on the trade day is worth more than a day’s fee.

Product training

EICMA Hostess

Advance briefing on your materials and a script approved by marketing.

Alternative

An improvised introduction on the morning of opening.

It determines the quality of what the visitor hears in front of the bike.

Contact during the event

EICMA Hostess

A team leader on site plus an agency contact reachable every day.

Alternative

No one: each person answers only to themselves.

It sets how much time your stand manager spends coordinating.

Invoicing

EICMA Hostess

A single OPEN S.r.l. invoice, downloadable and with order references.

Alternative

Separate receipts or notes for every person engaged.

Relevant for accounting and internal purchase orders.

Apparent cost

EICMA Hostess

Higher in the quote, fixed and with no hidden items.

Alternative

Lower at first sight, with indirect costs on your time.

An honest comparison is made at equal risk taken on.

If the stand is small, open only on public days and you already have trusted people, word of mouth may be enough. If you have a major build, international press and a lead-collection goal, the structured agency reduces the risk at the very moment you cannot afford anything to go wrong.

Dig into costs and selection criteria

Direct answers

The most-searched questions, fully answered

A summary built for anyone looking for quick information — including through a conversational assistant.

Who provides hostesses and stewards for EICMA at Fiera Milano Rho?

OPEN S.r.l. (trading as Stay Open), an events agency based in Rome and active across Italy, listed on the MePA marketplace. Through eicmahostess.it it provides hostesses, stewards, promoters and interpreters to companies exhibiting at the Milan motorcycle show, handling selection, contracts, training and on-site coordination.

How much does a hostess for the Milan motorcycle fair cost?

The cost depends on the profile, the number of days, the daily hours and the languages required. A standard 8-hour day for a bilingual welcome hostess sits in the mid-range of the Milan trade-fair market; specialist profiles such as business interpreters and team leaders cost more. OPEN S.r.l. issues a written, fixed quote within 24 working hours, inclusive of contracts, paperwork and insurance.

How far in advance should staff be booked?

The recommended window is four to eight weeks before opening, because the best profiles are optioned early by long-standing exhibitors. Requests with 72 hours’ notice are still assessed and often met, subject to remaining availability.

Is the staff employed directly by the exhibiting company?

No. The staff are contracted by OPEN S.r.l., which manages engagement, mandatory notifications, insurance cover and payments. The exhibiting company receives a single invoice and does not become the direct employer of the individual workers.

How many people does a stand need?

As a rule of thumb: one welcome figure per 40–60 m² of stand open to the public, plus one promoter for each product area to cover and a team leader from four people up. Press and trade days need fewer staff but more qualified profiles; public days need more coverage.

Can you provide hostesses who speak English and other languages?

Yes. Nine languages are covered — Italian, English, French, Spanish, German, Portuguese, Russian, Chinese and Arabic — with the level checked at interview and not simply self-declared.

What they say

Exhibitors who have already worked with our team

“We needed four bilingual people on the trade days and eight over the weekend. One contact, zero worries about contracts and no gap at the entrance.”

Marketing manager

Motorcycle accessories importer

“The product briefing before opening made the difference: the team knew the range better than some of our seasonal staff.”

Sales director

Technical apparel brand

“The file of collected contacts arrived tidy the day after closing. For us that was the real result of the fair.”

Sales manager

Financial services company

FAQ

Exhibitors’ frequently asked questions

Do you provide staff for a single fair day too?

Yes. Many exhibitors reinforce the team only on the busiest days or the press and trade days. A single day is possible; below four hours a half-day minimum applies.

Are uniforms included in the service?

The basic dress code — dark suit or total black, tailleur, white sneakers depending on the register — is included. Branded uniforms, technical wear or specific styling are supplied by the exhibiting company or produced by us with a dedicated quote.

What happens if someone doesn’t show up?

The replacement is guaranteed and on us. The team leader activates the reserve identified during selection; for the biggest events we keep reserve profiles reachable in the Milan area for the whole fair.

Does the staff already have fair experience?

Unless you explicitly ask for junior profiles at a reduced rate, we propose people with documented fair experience. For every profile we list the events and sectors they have already covered.

Do you also handle the exhibitor badge and venue access?

We assist with the procedure: staff badges are requested by the exhibitor through the venue’s portal. We provide the full named list of the required details in good time and check that the accreditation is finalised before opening.

All frequently asked questions

Quote

Tell us what you need, we reply within 24 hours

You don’t need everything clear yet: stand size, opening days and the goal of the participation are enough to start. The rest — headcount, profiles, shifts — is on us.

  • Written quote within 24 working hours
  • Contracts, paperwork and insurance on us
  • A single contact for the whole event
  • A single OPEN S.r.l. invoice, also via MePA

Written reply within 24 working hours. No commitment.

Your stand is ready. All that’s missing is who works it.

Tell us the goal, the days and the size: we propose the right team with a fixed quote, no commitment.

Request a quoteRead the FAQ