International and Chinese clients

A clear route to organising services in Italy

EICMA Hostess helps companies based outside Italy prepare the local part of their project with a written brief, agreed responsibilities and one accountable Italian counterpart.

Designed for cross-border projects

What we clarify before you travel

The service is prepared around the venue, schedule, audience and operating requirements of your project in Fiera Milano Rho.

Scope, dates, working hours and on-site responsibilities
Required languages and actual level to be verified during selection
Dress code, product briefing and escalation contact
Written quotation in euros, included services and optional items

Local delivery

Services available through EICMA Hostess

Each request is assessed against real availability and confirmed only through a written quotation.

Welcome hostesses and stewards

The stand’s front desk: greeting, qualifying, directing.

The person who intercepts the visitor, works out in thirty seconds whether they are an enthusiast, a journalist or a potential dealer, and points them to the right member of your sales team. It’s the role that protects your salespeople’s time on the busiest days.

Welcome in Italian and English, other languages on request
Visitor qualifying against your priority list
Guest-list and private-invitation management
Continuous coverage with rotated breaks

Promoters and product specialists

Staff trained on the spec sheets who tell the bike’s story.

Sales-minded profiles, trained before the fair on your catalogue: engine sizes, trims, delivery times, differences from last year. They deliver the message you decided, in the words you approved.

Product briefing in a classroom or video call before opening
Agreed, memorised presentation script
Static demos, ride-in-the-saddle, queue management
Recording of recurring objections and a daily report

Interpreters and bilingual hostesses

Negotiations with foreign buyers and distributors, friction-free.

The Milan show is an international showcase: importers, distributors and trade press arrive from all over Europe and Asia. We provide business interpreters and hostesses whose language level is checked at interview, not self-declared.

English, French, Spanish, German, Portuguese, Russian, Chinese, Arabic
Negotiation interpreting at the stand and in meeting rooms
Language support at press conferences
Translation of product sheets and floor materials

Lead collection and contact management

Collected contacts land in your CRM, not on a notepad.

We train the staff to use your badge scanner or lead-capture web app, with shared rules on what really qualifies a lead. At day’s end you get the count; at the end of the fair the full, tidy file.

Use of the exhibitor’s badge scanner or digital forms
Required fields and quality notes defined together
End-of-day report with numbers and issues
Final delivery of the tidy, de-duplicated database

Stand coordination and team leader

A single contact who manages shifts, hiccups and replacements.

Above four people it always pays off. The team leader handles the roll-call, shifts, breaks, uniform changes, immediate replacements in case of absence, and keeps a direct line to your stand manager: you talk to one person only.

Roll-call and attendance management every day
Break rotation that never leaves the entrance uncovered
Guaranteed replacement in case of a hitch
Direct line to the company’s stand manager

Additional stand services

Cloakroom, material handout, test-ride area supervision.

All the roles that round off the day-to-day of a busy stand: keeping the area tidy, handing out catalogues and gadgets, managing the ride queue, staffing the private-area cloakroom.

Cloakroom and reserved guest area
Handout of catalogues, gadgets and press materials
Test-ride queue and waiting-list supervision
Support for the stand’s catering service

Remote preparation

From the first brief to on-site delivery

Documents and briefing can be prepared remotely before the team or client arrives in Italy.

1 · Briefing and goals

A thirty-minute call: stand size, opening days, commercial goal, brand tone, languages needed. Out of it comes the real number of people you need, which is often different from what you had in mind.

2 · Written quote in 24 hours

You get a document with profiles, headcount, hours, daily cost per role, any extras (travel, uniforms, overtime) and the total. No surprise line items on the invoice.

3 · Selection and shortlisting

We send you a shortlist of candidates with photo, experience, languages and availability. You choose; if a profile doesn’t convince you we replace it before confirmation, no arguments.

4 · Contracts and paperwork

Engagement, contracts, mandatory notifications, insurance cover and payments are on us. The exhibiting company receives a single invoice from OPEN S.r.l.

5 · Product training

A briefing over video call or in person on your materials, with the script you want. The team arrives knowing the model names — they don’t learn them in front of the first visitor.

6 · Fair and continuous support

Team leader on site, daily roll-call, immediate replacements in case of a hitch, and an OPEN contact reachable for the whole event.

7 · Report and close-out

At the end of the event you receive the attendance statement, the file of collected contacts and a short note on what worked and what we would change for next edition.

Questions from international clients

Can a company based outside Italy request the service?

Yes. OPEN S.r.l. assesses requests from international companies and provides a written quotation based on location, dates, scope and availability.

Can the briefing be completed remotely?

Yes. Objectives, schedules, roles, dress code, language requirements and reference materials can be agreed before arrival in Italy.

Can we request Chinese-speaking or multilingual staff?

Language requirements can be included in the brief. Availability and the required proficiency level are verified during selection and confirmed in writing.

Who is the Italian contractual counterpart?

OPEN S.r.l., VAT no. 16423471008, is the company identified on the website and in the quotation.

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